For the past year I was managing design at Shopdeck, a commerce platform that helps small and medium businesses run their own D2C brands. I led design across the merchant-facing products and the internal systems that keep the business running smoothly as it scales.
A lot of my work was around automation of processes across seller onboarding, website creation, marketing, and support, cutting manual effort so the company could grow without piling on operational overhead.
We also did one major design-driven project to bring an NPS lift, an AI-powered platform that generates brand-aligned storefronts automatically. Every store is assembled from a shared codebase and a common kit of design building blocks, so each merchant gets a distinct identity without anyone hand-building hundreds of custom themes.
